A little about me
Designer at heart, I love everything playful and creative. As a product designer, I specialize in turning complex ideas into intuitive human experiences that are both fun and easy to use. My work spans both military and civilian sectors, where I bring a mix of technical expertise and an obsessive attention to detail to solve tough challenges.
Right now, I’m leading a fantastic team of designers at Studio 08:15 in Tel Aviv. I’m always looking for smart, simple solutions that work in high-stakes environments where getting it right really matters. Outside of work, I also enjoy drawing, photography, NBA, animation, and laughter.
Experience
Product Design Team Lead, Studio 0815
2022 - Present
Studio 0815 is a UX/UI Digital Strategy Agency with expertise in the Military and defense sector.
-Led a team of designers and oversaw the complete design process of complex information systems, from concept to completion and afterwards into continuous monitoring the development. Solving UX problems and creating intuitive solutions while keeping pixel-perfect standards, fine visuals and meeting tight deadlines.
-Worked closely with PMs and dev teams.
-Conducted competitive analysis, user research and various testings.
-Collaborated with high-profile clients, including Elbit Systems, the IDF alongside various civilian projects.
Product Designer, Studio 0815
2021 - 2022
Created concepts, wireframes and beautifully detailed designs as part of the user interface for various military and civilian projects.
UX/UI Designer, Freelance
2018 - 2021
Working with various clients on a wide array of projects and initiatives specializing in brand identity, research, prototyping and web design. Worked with digital tools such as Illustrator, Figma and Webflow but also a pen, paper and camera.
Mentor (Voluntary)
2020 - Present
I've been actively involved in the H.I.T. student mentoring program, offering weekly guidance and insights to small groups of 1st and 2nd-year design students. It's rewarding to create a fun and engaging design environment where learning is completely mutual.
Press
Living with Gaming Addiction
2021
My thesis project, a short animation on gaming addiction and its consequences, was covered by Walla News.
Education
Design Program Alumni, Edmond de Rothschild Center, Tel Aviv
2022
Graduate of the Edmond de Rothschild Center’s prestigious program, designed to support and mentor emerging artists and designers in Israel. now part of the EDR alumni network.
B.A. in Visual Communications, Holon Institute of Technology
2017 - 2021
Graduated with honors in Visual Communications, specializing in interactive experiences and animation.
Visual Communications, FBAUL, University of Lisbon, Portugal
2019 - 2020
Studied abroad for 6 months in a student exchange program.
Learn more?
Last update: 2025
Figma
Sketch
Illustrator
Photoshop
After Effects
Framer
Hebrew -
Native
English -
Fluent
HTML / CSS -
Basic
Bicycle Lover
Gamer at heart
Space is cool
Loves to draw